British Olympic & Paralympic team kit day
Athlete’s branded kit
British Elite Athletes Association (BEAA) is on hand 24/7 to support all our elite athletes whether they made the Paris 2024 Olympic or Paralympic Games this time or not.
But for those athletes who are selected to represent our country, BEAA has prepared a goody bag. We helped by designing a branded wash bag, polo shirt and a Rubrik’s Cube to help athletes in those downtimes, waiting on track, pool, or pitch side to perform. We had fun creating a set of games neutral icons and our own Paris 2024 icon to brand the collateral.
With the official opening on July 24th and with the Games starting on 27th July – we could not be prouder of the work the British Elite Athletes Association does for the well-being our all our elite athletes.
Date
June 2024
Client
British Elite Athletes Association
Category
Collateral branding, concept design and artwork.