We helped ABTA launch its third and final stage of this year’s Travel with confidence campaign, aimed at inspiring those who have not yet booked their summer break. Themed ’The Time is Now’ the campaign features radio ads broadcast on Heart Digital UK, a multi-channel social media campaign, a consumer competition and a dedicated page on ABTA’s website.

The radio adverts are set to the music of Moloko and their number two hit from the year 2000, ‘The Time Is Now’ – summing up a memorable call to action for consumers.  We provided the digital ads targeted to consumers and also to ABTA members to remind them to make full use of the ABTA logo in their own advertising and marketing  – latest consumer research finding ever-higher levels of interest and trust in ABTA membership.

An overwhelming 89% of people who know about ABTA said that they are more likely to book with an ABTA member than a non-member, three quarters would also recommend booking with an ABTA member to their friends, and 68% say that they only trust travel companies that are ABTA members.

May 2024

ABTA

Campaign creation, static and digital animation.