British Shooting asked us to prepare and design its vision and strategy to inspire a new generation of Olympic and Paralympic athletes.

Bringing together the programmes for Shotgun and Rifle & Pistol pathway progression, our brief was to create a modern, iconic communications piece, which also encompassed the technical basics and well as the physical and emotional requirements necessary to succeed at the highest levels.

Both items embraced everything from the talent pools and regional academies through to podium and both prospectuses were required to be completed and delivered against very tight time scales.

We were happy to oblige.

March 2020

British Shooting

Print & Digital